Finding the Right Realtor
Whether you’re a house buyer or seller, you’ll probably seek the help of a real estate agent. But how do you choose a good one? You’re going to find realtors, plain real estate agents, some will be full-time and others part-time, and maybe even friends and relatives who are in the trade. Whom do you choose?
Most certainly, those days when real estate brokers simply put a sign on the yard, added the property on the Multiple Listing Service, and just waited for potential buyers to reach out, are over. If you’re a seller, that means looking for a proactive, technology-oriented agent. Because buyers begin with the Internet these days, pictures should be professional and the description detailed and really catchy. Very importantly, find an agent with social media marketing smarts. These days, this is where most of the action is, and you don’t want to miss it.
On the other hand, if you’re looking for a buyer’s agent, consider your prospect’s track record for closing deals. Average real estate agents usually sell about four homes in a year. Let’s say you’re planning to buy a home, and you’re equivalent to 25% of the agent’s yearly income. Think they would actually push for your best interest, or would they stop at nothing just to close that deal?
A regular buyer’s agent will just search the MLS for properties, but great ones will search out homes that haven’t even been put on the market. They will get in touch with homeowners in the neighborhood you want or even start a direct mail campaign in that area.
Realtors and Real Estate Agents
As a buyer or seller, you have to know what makes Realtors and real estate agents unique from each other. First of all, real estate agents are not always Realtors at the same time.
“Realtor” is a registered trademark of the National Association of Realtors. Therefore, only NAR members, who pledge to follow the association’s code of ethics, are allowed to use it.
It is recommended that you interview at least three agents before giving your commitment to one. People usually talk to one and proceed, and that is quite risky. References are important as well, so do ask each prospect for some. Have them tell you how they intend to find you the right home or the right buyer for your property.
Lastly, pay attention to the type of response you get from the agent on your first inquiry. This usually indicates how they’re going to be for the rest of a transaction.